Oct 4, 2012

Taking stock - how are we doing on the cancer clinical trials blog

Recently, we got a nice review from the Journal of Clinical Research Best Practices and got selected for their "Bookshelf."  It's not the first nice review, but the first one in a little while after the initial reviews that come at the time of publication. Seeing this review got me thinking that it might be a good time to take stock of how we are doing.   In short, pretty well.  Our blog has been up and running since the beginning of the year and our book was published in May.  The book has been doing well with total sales approaching 10,000 copies.  Several partners have purchased the book in quantity to distribute to cancer patients as an educational resource.  In addition to that, regular folks are buying the books at bookstores at a good clip.  Our hope for the book was not to necessarily sell a lot of copies right away, but to establish the book as the go to resource for folks interested in clinical trials, a resource that will be an enduring one for years to come.  Time will tell, but we are off to a good start.

The blog recently crossed 20,000 page views.  A blip when compared to the giants, but a pretty good showing for us.  The most popular part of the blog...by a mile...Larry's cartoons.

Recently we launched a new effort.  It's a little ways away from being realized, but we are working on a pediatric version of our book.  It won't really be a kids book, but more a book for parents of kids with cancer.  Clinical trials are a part of cancer care for nearly 2/3 of kids diagnosed with the disease.  The principles are similar, but many things are a little different.  Not a lot of kids insured by Medicare, for example...  We are fortunate to have recruited Dr. Stacy Nicholson, Physician-in-chief at the Doernbecher Childrens' Hospital to help us refashion our book for the world of pediatric oncology.
So thank you for visiting our blog, considering our book and being a part of our community, focused on sharing knowledge about cancer clinical trials.

To put a smile on your face see Larry's latest cartoon.
To learn more about clinical trials, take a look at our book.
(c) 2012 Tom Beer and Larry Axmaker

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